Anyone involved in the online marketing scene is well aware of the importance of building a good relationship with visiting customers and turning them into leads. But what technique does one apply to increase their conversion rate by a considerable margin in the least amount of time?
The answer is simple- increase the amount of landing pages on your company's website.
WHAT IS A LANDING PAGE?
A landing page for your website means having a page that harbors no other distraction and has one and only one goal set in sight: conversion. A landing page contains a lead form which allows you to capture a visitor’s information and convert them into leads, increasing your site’s performance in boosting your ROI.
HOW DOES A LANDING PAGE WORK?
A landing page is an effective marketing tool. But how exactly does it work?
To start off, you must first have a particular goal in your mind. For example, you may start with an offer that might be of interest to your customers. Your landing page will be solely focused on this offer only and not pose any other options or distractions.
After seeing a Call to Action, which is an effort to promote the offer through buttons on the website and on blogs, a potential customer arrives on the landing page. The Call to Action must be specific to your goal as well as to your landing page.
There is present a form which asks for their personal and contact information such as an email address, name, company name etc.. By filling out this form, the visitor becomes a lead and the entered information gets stored in your database.
From there, you can use this contact in order to market to them according to their interests and your products.
WHY SHOULD YOU USE A LANDING PAGE?
A landing page serves a great deal in helping you to convert leads for your marketing campaign or company. Instead of directing visitors to your website’ homepage, you can direct them to a destination which is much more specific and thus increases the chances of positive interaction by the customer. A targeted destination page for a targeted stream of audience is an ideal and proven marketing strategy. Sites having a greater number of landing pages have been seen to be the best lead generators.
HOW TO MAKE YOUR LANDING PAGE MORE EFFECTIVE?
A landing page that is the simplest and minimalistic is the best at its work. After bringing your targeted audience in a desired direction, do not distract and turn them away through unnecessary details. Keep it short and simple and put forth a compelling offer that attracts the customer. It is also wise to use testing services in order to keep up to date on the performance of your landing page.
A landing page is an effective tool in taking your marketing campaign to another level. A greater number of landing pages translates into a greater number of leads and thus a successful strategy for your company.